1. Introduction
Thank you for your interest in Fourmeta!
This Privacy Policy constitutes an integral part of the agreement between you and FOURMETA LTD and describes our privacy practices concerning your Personal Data. Your Personal Data includes any data about you that specifically identifies you as an individual and information about your activities when directly linked to personally identifiable information.
On our side, we control the ways of collecting your Personal Data and determine the goals for which Personal Data is used. So, we are a “data controller” within the meaning of the Data Protection Act 2018 (UK Public General Acts), General Data Protection Regulation (EU) 2016/679 (from now on referred to as “GDPR”), and other applicable laws that govern data protection.
By accepting this Privacy Policy, you provide consent to the collection, storage, use, and disclosure of your Personal Data under this Privacy Policy and applicable legislation.Please note that references to “we”, “us”, “our”, and “Controller” in this Privacy Policy mean FOURMETA LTD, company number 13044361, address: 15a North Villas, London, England, NW1 9BJ, UK.
WE ASK YOU TO READ THIS PRIVACY POLICY CAREFULLY AND CONTACT US IF YOU HAVE ANY QUESTIONS OR CONCERNS ABOUT OUR PRIVACY PRACTICES.
2. Collection and Usage
Because we provide a broad scope of business activities, we process the personal data of several kinds of data subjects. We use the personal data you disclosed to us, or we received from other sources. Below we provide you with a description of the personal data collection process depending on the types of data subjects.
The first includes the visitors to the Fourmeta website. The personal data provided by you we get during your use of our services (including, in particular, the website https://www.fourmeta.com/).
The other data subjects whose personal data we may process include individuals - business contact persons (representatives of business contacts), who may be interested in our services, for direct marketing purposes. Based on our legitimate interest - direct marketing activities, we may obtain personal data from other sources, such as public databases, social media platforms, open web sources etc. If we communicate with you via the social media platform using a social media account (e.g., LinkedIn, Meta or X), we may receive personal data, such as name, surname, business/occupation, etc. Please, take into account that any personal information that we collect from your social media account depends on your social media account’s privacy settings. We’ll provide you with the ability to let us know that you do not want to receive marketing information from us, so if you are not interested in establishing a business relationship with us, you may inform us about that, and we will not contact you anymore.
Also, we process the personal data of our counterparties, current, former or potential (including, among others, employees, customers, suppliers, and contractors). Such personal data includes information about individuals - contact persons and/or authorised representatives of the legal entities, as well as personal data of sole traders, private entrepreneurs and other kinds of businesses provided by the individual without establishing the legal entity. And, of course, what is typical, we process the personal data of our employees - prospective, current, and former, to comply with the legal requirements.
Hereunder you can see the detailed description of the personal data we process, the legal basis for the data processing, possible ways of collecting your Personal Data and how we use it:
Visitors of Fourmeta website:
- device type
- email (optional)
- name, surname (optional)
- company name (optional)
- email (optional)
- phone number (optional)
These data we receive from our website. Optional data mentioned above we may get via the contact form on the Fourmeta website you may choose to fill out for contacting us
- processing is necessary to take steps at your request before entering into a contract;
- The legitimate interest we pursue is to provide you with the information related to our services.
- to enable proper displaying of the website
- to provide the information concerning our services;
- to offer you the services you may be interested in (business-to-business marketing activities).
Persons who may be interested in cooperating with us:
- company/business name (if available)
- name, surname
- email
- job title (if available)
- occupation
- phone number (optional)
- LinkedIn profile (optional).
We may get this data directly from you, for example, via a contact form on the Fourmeta website, filled in by website visitors.
In case we contact you first, we might get such data in open access.
- processing is necessary to take steps at your request before entering into a contract;
- The legitimate interest we pursue is to provide you with the information related to our services.
- responding to your request
- sending correspondence
- offering you our services you may be interested in (business-to-business marketing activities)
Counterparties (clients, contractors, employees, contractors, subcontractors, etc.):
- company/business name (if available)
- name, surname
- email
- job title (if available)
- occupation
- legal address
- banking details
- transactions history
- Tax identification or social security number (optional)
- phone number (optional).
- processing is necessary for the performance of a contract with us, to which the data subject is a party
- processing is necessary for compliance with a legal obligation to which the controller is subject
- to identify you and your activities during our performance of contractual obligations
- sending correspondence
- submitting tax returns, bookkeeping, and performance of KYC/AML regulations;
- making payments, invoicing, and drafting documents related to the contracts
We also may use your Personal Data, based on the legitimate interest pursued by us, for the following purposes:
processing your inquiries and carrying out operations;
analysing and understanding our audience;
preventing, detecting and investigating potentially prohibited or illegal activities, including fraud;
investigating violations of this Privacy Policy and/or the agreement, concluded between you and us, or enforcing them, as well as protecting our rights and interests or rights and interests of third parties.
3. Disclosure
By general rule, we do not share your Personal Data with other companies, organisations, or individuals. By way of exception, we may share your Personal Data when we have a reasonable assumption that access, use, storage, or disclosure of the personal information is reasonably necessary to:
comply with any applicable law, regulation, legal process, or legally enforceable governmental request;
enforce the applicable law, investigating possible violations including;
detect, prevent or solve a problem involving fraud, security or technical issues;
protect against harm to the rights, property or safety of the Controller, our customers, or the public as required or allowed by law;
facilitate the use of third-party services.
If the Controller is involved in a merger, acquisition, or sale of assets, we will continue to ensure the confidentiality of any Personal Data and notify affected Customers before Personal Data is transferred or becomes subject to a different Privacy Policy.
4. Third-party services
We may share your Personal Data with service providers we need to engage for the service provision. Such service providers may include, among others, bank and financial institutions, telecommunication service providers, data storage providers; IT service providers or software developers, accounting, bookkeeping and audit service providers.
Please, be informed that during our cooperation you may get access to third-party websites, apps or other services (including, but not limited to, social media and service providers). If you follow a link to any of them, please note that these websites have their own privacy practices. We shall not be liable for these respective policies and any collection, use, or disclosure of your Personal Data. Please check the third parties' privacy policies before you provide any of your Personal Data to their services.
If we use third-party vendors to perform certain services on our behalf, such as hosting the site or application, analytics, or other services, such third-party vendors may collect or have access to information about you (e.g. information automatically collected through tracking technologies). Please recognise that we and/or our vendors may store this information and share this information with third parties as necessary to provide you with our services.
5. Data storage, data retention, security and cross-border transfer
In general, we minimise the processing and transferring of your personal data, but in some cases, we may transfer your personal data and other related information to third parties across borders, which may include transferring data from your country to other countries or jurisdictions. Be sure, that we do everything possible to comply with applicable data protection regulations and to provide adequate protection for the transfer of personal data from the EU to third parties. For example, we shall enter into the standard contractual clauses under the EU requirements with data processor(s).
We shall use all reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, misuse or deletion. During Personal Data processing, we use all the necessary security features to protect your Personal Data. Only we and the individuals authorised by us and directly involved in Service provision are allowed immediate access to your personal information. Such persons will strictly enforce confidentiality and prevent unauthorised third parties from accessing your personal information.
Despite doing everything possible to protect the security of your personal data, we should admit that none of the existing data transfer methods can be fully secure, so we may not guarantee absolute data security in case of unauthorised access by third parties. Also, we are not responsible for illegal actions of third parties, hackers, criminals, or other violators of the applicable law who may violate the provisions of this Privacy Policy and attempt to collect, in whole or in part, your Personal Data and use it for personal purposes.
The period of processing and storage of Personal Data is 6 (six) years after the end of the current tax year in which your last activities/end of service lifecycle. This is necessary for bookkeeping purposes, as well as to comply with applicable tax/income laws, resolve disputes and enforce our agreements or other legal obligations under the legislation of England and Wales.
Your Personal Data will be stored by us under applicable data protection laws to the extent necessary for processing outlined in this Privacy Policy (please take a look at the “Collecting and Processing Personal Data” section). We will subsequently delete your Personal Data by our policies or take steps to appropriately ensure data anonymity unless we are required by law to retain your Personal Data for a longer period (e.g. for legal, tax, accounting, or auditing purposes).
6. Children's Privacy
We do not collect, use or share the Personal Data of children (under the age of majority as per the applicable law). To access our Service, you must be a legal adult under the applicable law and the law of the country where you are located.
7. Cookies Policy
A cookie is a small text file that a website stores on your electronic device when you visit the site. First-party cookies are cookies set by the website you’re visiting. Only that website can read them. In addition, our services might use external services, which also set their own cookies, known as third-party cookies. The first time you visit our website, you will be prompted to accept or refuse cookies.
The purpose is to enable the site to remember your preferences (such as user name, language, etc.) for a certain period. That way, you don’t have to re-enter them when browsing around the site during the same visit. Cookies can also be used to establish anonymised statistics about the browsing experience on our sites.
How do we use cookies? Please, find below the description of the types, purposes and a term of use of the cookies:
Essential cookies. These cookies are strictly necessary for your website to properly function, and therefore cannot be disabled by your users.
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Advertising cookies.
These cookies are used to make advertising messages more relevant to users. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on user interests.
Atlas Adserver is used in conjunction with Bing services.
Used by Bing as a unique user identifier for users seeing Bing ads
YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Analytics and Customisation
These cookies collect information that is used to help you understand how your website is being used, how effective your marketing campaigns are, and how to help you customise your website for users.
Used to distinguish individual users through the designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Records a particular ID used to come up with data about website usage by the user
Sets a unique user ID for tracking how the user uses the site. Persistent cookie that is saved for 3 years
Persists the Clarity User ID and preferences, unique to that site attributed to the same user ID
Connects multiple page views by a user into a single Clarity session recording
Identifies the first time Clarity saw this user on any site using Clarity
Used by Vimeo player to check if certain features or preferences have been selected by the user on websites with embedded videos from Vimeo
This cookie is installed by Microsoft Clarity to store information on how visitors use a website and help in creating an analytics report of how the website is doing. The data collected includes the number of visitors, the source where they have come from, and the pages visited in an anonymous form
Set by Google to set a unique user ID to remember user preferences
Identifying the names of the companies/legal entities visiting our website
Identifying the names of the companies/legal entities visiting our website
The behavioural analytics tool turns user data into visual insights and shows which parts of the website get the most engagement
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website
The behavioural analytics tool turns user data into visual insights and shows which parts of the website get the most engagement
YouTube visitor privacy metadata keeping
Performance and functionality
These cookies are used to enhance the performance and functionality of your website but are not essential to its use. However, without these cookies, certain functionality (like videos) may become unavailable.
This cookie is used by Microsoft to reset or refresh the MUID cookie
Stores a unique ID for the user's device for YouTube
yt-remote-connected-devices
Stores a list of connected devices for YouTube
ytidb::LAST_
RESULT_ENT
RY_KEY
New
Stores the last result entry key used by YouTube
SM
Session cookies are used to collect anonymous information on how visitors use a site to help improve their experience and for better target ads.
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Analysing, testing, and observing the functionality
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The error monitoring and reporting cookies
8. Use of automated decision-making and profiling
We do not use automated decision-making and/or profiling, which produces legal effects/similarly significantly affects you while processing your Personal Data.
9. Amendments to Privacy Policy
We have the right to amend this Policy at any time, without prior notice to each Customer. Any changes we may make to our Privacy Policy in the future will be posted on our Website. Where appropriate, we will notify you or seek your consent. Please check back frequently to see any updates or changes to our Privacy Policy.
10. Your rights
Right to information - to ask us for information about Personal Data being processed and the reasons for such processing.
Right to access - to get access to your Personal Data that is being processed, as well as to request copies of Personal Data.
Right to Rectification - to ask us to modify your Personal Data in case you believe that this Personal Data is not up to date or accurate.
Right to withdraw consent - to withdraw the previously given consent for the processing of your Personal Data for a purpose. If we process your personal data based on your consent, upon this request, we will be obliged to stop the processing of your Personal Data that was based on the consent provided earlier and, as a result, to stop the Service provided to you.
Right to object - to object to the processing of your Personal Data.
Right to object to automated processing - to object to decision-making based on automated processing.
Right to be forgotten (right to erasure) - to ask for the deletion of the data.
Right for data portability - to ask us for the transfer of your Personal Data (e.g. to transfer your data to another controller).
11. The EU representative
Our EU representative according to Article 27 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation) is UPWARD DIGITAL OÜ, reg. code 14385707, address: Harju maakond, Tallinn, Lasnamäe linnaosa, Läänemere tee 17-40, 13914, the Republic of Estonia.
12. Data Protection
We have appointed a Data Protection Officer who is responsible for keeping our team updated on important requirements on data protection, conducting audits to ensure compliance therewith and addressing potential issues proactively, and interfacing with you to inform them about how your data is being used, your rights to have your Personal Data erased, measures that Controller has put in place to protect your personal information, etc.
13. Contact info
You can contact us at any time to share your views about our privacy practices or make any inquiries relating to your Personal Data (its correction, removal, or use) by sending a letter to our e-mail address: legal@fourmeta.com
