How Shopify Helps You Attract Customers

What is Shopify?

Shopify is one of the world's leading eCommerce platforms that helps businesses build and run their online stores, market to customers, and accept payments across multiple sales channels and locations. Shopify is a complete solution that includes everything from web design, hosting, and payment processing across multiple sales channels and locations—all in one place.

Millions of people selling online, in-person, and across borders use Shopify to power their businesses every day. From a tiny Main Street shop to a multinational online retailer, Shopify has solutions for businesses of every size and structure.

Shopify bundles all your commerce activities under a single platform, with one admin to access everything from orders to analytics to sales channels.

Shopify is highly secure and is both cloud-based and hosted, so you can safely access it from any compatible device with an internet connection. This flexibility allows you to manage your business efficiently from anywhere.

How to attract customers with Shopify

All Shopify plans come equipped with a comprehensive starter kit to launch your online business. This essential package includes the following:

• Customizable themes: Design your store to match your brand identity.
• Multi-channel selling: Reach your audience across various platforms.
• Integrated payment processing: Accept payments smoothly and securely.
• The world's best checkout. Shopify plans come with the highest-converting checkout for a seamless customer buying experience.
• Built-in marketing tools: Promote your products and attract new customers.

This core toolkit forms the foundation for building your unique online business using other Shopify features and integrations.

Shopify Magic

The Shopify Magic suite of generative AI tools launched in April 2023. Magic is designed to help merchants automate tasks such as writing, publishing, and creating product listings with AI.

New for 2024, Shopify is adding a media editor that brings generative image fill to its platform and conversational search powered by AI. Merchants can prompt the image editor to edit photo backgrounds, meaning sellers without the budget for professional photography and Photoshop experience can easily create professional product photos.

Side Kick

Part of the Magic AI suite, Sidekick is a conversational AI assistant trained to be your own Shopify and eCommerce expert. Think Chat GPT for eCommerce.

Designed to assist and mentor new entrepreneurs as they set up, manage, and scale their stores. Sidekick offers an expert hand with inventory management, customer interactions, marketing insights and trend predictions.

Sidekick can also modify Shopify merchant shop designs. This feature can, among other things, add product collections to home pages and suggest themes and copy for hero banners.

Additional Shopify's products

Your business is unique! As eCommerce businesses grow and scale, merchants needs evolve. That's why Shopify offers powerful upgrades that grow alongside each business—Stack Shopify-exclusive products within the admin to streamline access to capital or accelerate payments.

Choose additional Shopify products as add-ons:

• Shopify Collabs. Find influencers willing to work with brands and the best affiliate marketers to represent your products and drive traffic to your website.
• Shopify Inbox. Use chat marketing to convert online store visitors into buyers.
• Sales channels. You can sell on TikTok, Instagram, Etsy, or wherever your target customers are. Easily integrate multiple sales channels into your Shopify admin.

So, what about Shopify Plus? Is it worth the upgrade?

Shopify's App Store features thousands of apps created by trusted third-party developers to completely customize your online store without the need for any extra coding, from AI-powered product recommendation quiz engines to digital marketing. If you need special store functionality, you'll most likely find it in the app store.

Shopify Plus

So, what about Shopify Plus? Is it worth the upgrade?

Plus, it has many impressive features to cater for high-volume orders, effortless scalability, and is trusted by many of the world's biggest brands.

At Fourmeta, we love Shopify Plus, and with so many of our happy customers using the platform to grow their businesses and dominate their market, it's easy to see why.

Shopify Editions Winter 2024

Each year, Shopify holds bi-annual events, Editions Summer and Winter, promoting 100+ new features, functionalities, and upgrades.

Introducing Shopify Audiences

Designed to cut customer acquisition costs in half! The new Shopify Audiences feature will help merchants acquire more customers across all major ad platforms, providing them with personalised audience lists and insights.

The audience lists are generated using millions of signals from across Shopify. The lists are automatically exported to your connected advertising accounts for a level of audience targeting not available on ad platforms alone. The precision is multi-faceted, with the ability to customise according to the funnel stage and ad platform.

The top ad platforms are integrated with Shopify Audiences, including Meta, Google, Pinterest, TikTok, Snapchat, and Criteo. You can benchmark your campaigns against similar stores or industries to find out how yours are performing compared to similar campaigns.

Whether you're new to digital advertising or an experienced pro, Shopify Audiences provides you with a significant advantage in a digital ecosystem that is constantly changing as new privacy regulations and operating systems come into play.

Audiences is free and only available to Shopify Plus stores using Shopify Payments and operating in the US or Canada. But we expect a larger rollout soon.

Get started with Shopify today

As a global commerce platform, Shopify connects sellers, developers, business experts, and shoppers together to make commerce better for everyone.

Shopify makes entrepreneurship more accessible to anyone from first-time entrepreneurs to global brands. Packed with an easy-to-use comprehensive tool kit to help you attract customers for your business, Shopify is built for you.

Ready to migrate to Shopify?

Our Shopify migration experts promise a smooth, worry-free migration process from any platform to Shopify. Scale your business with the best-ranked commerce platform for conversion, performance, and agility.

Contact the Fourmeta team today.