Looking for a long-term Shopify partner that can take your eCommerce brand to the next level? You’re in the right place.
The UK is home to some of the best Shopify agencies on the planet, each with their own strengths – from cutting-edge design to complex development and marketing mastery. In this roundup, I’m giving you my take (with a dash of opinion) on the top 11 Shopify agencies in the UK. We’ll explore what size brands they work with, the services they offer, what makes them special, and a no-nonsense recommendation for which type of business should “go to” each agency.
Overview: Fourmeta is a London-based Shopify agency that works with brands of all sizes – from scrappy startups to household-name enterprises. They’ve built a reputation in the Shopify ecosystem for solving complex technical challenges and delivering beautiful, high-converting stores.
Fourmeta offers full-service eCommerce support: design (UX/UI), custom development (even building tailor-made Shopify apps), integrations, conversion optimization, and ongoing growth retainers. They particularly shine in three areas: seamless Shopify migrations, cutting-edge headless commerce builds, and industry-specific expertise in fashion, beauty, and healthcare.
Services & Specialties: Fourmeta can pretty much do it all: complete store builds or redesigns, migrating stores from other platforms, custom theme development, and advanced integrations. What really makes them special is their appetite for innovation. They’ve been known to operate “a highly complex headless Shopify tech stack,” embracing bleeding-edge technology to create unique, blazing-fast shopping experiences.
In practice, this means if you want a custom frontend (say, a React or Hydrogen setup) while still using Shopify’s backend – Fourmeta has you covered. Their team also boasts award-winning design chops and a focus on conversion rate optimization, so your site won’t just be fancy but also effective at driving sales.
Fourmeta has a particular affinity for fashion, beauty, and health brands, as reflected in their client portfolio and Shopify directory listing. They understand the needs of these industries – whether it’s high-end visuals for fashion, sophisticated filtering for beauty products, or compliance and scalability for health-focused stores.
They’ve delivered projects like a headless Shopify build for a luxury beauty brand (enabling faster page loads and bespoke design) and complex subscription solutions for clients ready to scale up.
Recommendation: If you’re a medium-sized business that’s not on Shopify yet or stuck on basic Shopify and ready to scale up – go to Fourmeta. They’ll migrate you to Shopify/Shopify Plus, build whatever custom features you need (like 3D configurators), and act as a long-term growth partner.
For instance, if you’re a retail brand migrating off Magento and you want a fresh look and feel plus a pain-free migration of all your data and integrations, Fourmeta would be an excellent partner. In short, Fourmeta is my top recommendation for eCommerce brands that want a cutting-edge Shopify store and a team to support them for the long haul.
(Oh, and if you’re in fashion or beauty, definitely check out their dedicated beauty eCommerce solutions and expertise in custom eCommerce development to tailor the platform to your needs.) It’s a one-stop shop that truly delivers.
Overview: Quickfire Digital is a young and dynamic Shopify & Shopify Plus agency based in Norwich, UK. They specialize in helping ambitious e-commerce brands scale up.
Quickfire’s approach is very results-driven: they focus on building high-impact, conversion-optimized sites, and then support clients with ongoing strategies (what they call “business accelerator” packages for growth). If you’re looking for a proactive partner that’s enthusiastic and moves fast, Quickfire lives up to its name.
Services & Specialties: Quickfire provides Shopify store design and development, including bespoke theme builds and custom software development. They also offer store migration services (they’ve migrated stores from custom platforms and Magento to Shopify Plus), and are strong in conversion rate optimization. In fact, CRO is both a service and a philosophy for them – one of their featured projects is purely “Conversion optimisation” for a brand (e.g., ongoing A/B testing and UX improvements).
Additionally, Quickfire can assist with digital marketing to some extent (they mention supporting growth strategies and have a network of specialist partners for things like SEO, PPC, etc. They pride themselves on being Shopify Experts and Plus Partners with a team that includes strategists and account leads, not just developers. This means when you work with them, you get business guidance, not just coding.
In plain terms: If you want a hands-on, energetic team to build and then turbo-charge your Shopify store’s performance – go to Quickfire Digital. They’ll treat your project with care and work with you iteratively to hit your sales goals (often surprising you with how much more your site can do).
Overview: We Make Websites (WMW) is arguably one of the most famous agencies to come out of the UK. Founded in 2009, with offices in London and New York, WMW has spent over a decade building best-in-class Shopify Plus stores for international brands.
They’ve completed 1000+ projects and worked with some huge names. WMW positions themselves as “Shopify Plus designers & developers for the world’s best brands” , which is not an overstatement. If you’re a high-growth or enterprise retailer looking for top-tier expertise, WMW is often a go-to.
Services & Specialties: We Make Websites offers end-to-end Shopify Plus services: design, development, integrations, and optimization. Their sweet spot is creating unique, custom Shopify experiences that aren’t cookie-cutter.
In fact, they pride themselves on not being limited by templates or even Shopify’s usual constraints – they’ll custom-build features to achieve a client’s vision. They also handle complex platform migrations (as Shopify Plus case studies note WMW leading migrations for large businesses, such as moving Emma Bridgewater from a bespoke platform to Shopify Plus. WMW’s team is stacked with eCommerce experts, and they often integrate Shopify with other enterprise systems (ERPs, CRM, etc.) for a seamless operation.
Recommendation: If you are an enterprise or fast-scaling brand that wants a proven Shopify Plus partner with global experience, We Make Websites is a top contender. They’re ideal for companies that need complex migrations, fully custom features, and a team that’s “seen it all” in eCommerce. For example, a retail brand doing £50M+ online, looking to replatform to Shopify Plus and integrate with an ERP, would be in very safe hands with WMW.
In short: If you want a world-class Shopify Plus build backed by years of experience with enterprise brands – go to We Make Websites. They’ll handle massive projects without breaking a sweat.
Overview: Lionsorbet is a niche but notable Shopify agency based in the UK (Weedon, Northamptonshire) that specializes in luxury brands and jewellers. In fact, Lionsorbet markets itself as the “leading Shopify agency for Jewellers & Luxury Brands” .
They have carved out a strong reputation in the jewelry and high-end retail space, helping boutique brands create stunning online stores that reflect their craftsmanship. If your brand’s identity is all about luxury, elegance, and visual storytelling, Lionsorbet speaks your language.
Services & Specialties: Lionsorbet offers Shopify design and development with a focus on beautiful, responsive user experiences. They build modern eCommerce sites and can also develop Shopify apps to extend functionality (particularly useful for jewelry retailers who might need things like diamond selectors or custom product configurators). Additionally, Lionsorbet provides marketing support and SEO strategies to help drive traffic and sales for their clients.
They emphasize “top-class support,” indicating that they form long-term relationships to continually assist clients post-launch. Interestingly, Lionsorbet has deep domain knowledge in the jewelry industry – for example, they understand live diamond inventory integrations (RapNet), pricing logic, and have experience with the specific needs of jewelers. That’s a huge plus if you’re in that vertical.
What makes Lionsorbet special is its luxury focus and industry expertise. They’re not generalists; they intentionally target high-end aesthetics. Their portfolio includes projects like Woolfe Jewellery (who made a piece for the Queen’s Jubilee) and other fine jewelers, where they delivered websites worthy of those brands’ prestige.
Lionsorbet’s design philosophy is about marrying artistry with commerce – they know a luxury customer expects a certain look and feel, and they deliver that while ensuring the site sells effectively. Also, being in the Shopify game since 2012 and maintaining a 5.0 rating, they have a track record of happy clients in their niche.
Recommendation: If you’re a luxury or bespoke brand (especially a jewelry retailer) wanting a Shopify store that looks as premium as your products, Lionsorbet is your ideal partner. They will understand your needs right away and have solutions ready for things like high-end product presentation, customization options, and visual branding.
In short: If your eCommerce brand’s image is luxury, elegance, and unique craftsmanship – go to Lionsorbet. They’ll create a Shopify experience that truly dazzles your customers and backs it up with the technical know-how specific to your industry.
Overview: By Association Only (often abbreviated BAO) is a Shopify Plus agency based in Cambridge (and Hereford) that is laser-focused on design-conscious luxury brands. Their tagline says it all: “By Association Only is the Shopify agency for the world’s most design-conscious luxury brands.”
They’ve gained acclaim for crafting visually breathtaking eCommerce sites that often win awards. If you’re a premium fashion or luxury brand that wants your online store to wow visitors (and you have the budget to invest in top-tier design), BAO is a top choice.
Services & Specialties: BAO provides end-to-end eCommerce design and development, but they are especially known for pushing the envelope in UI/UX design on Shopify. They do custom Shopify Plus builds, complex migrations (e.g., migrating luxury brands from Magento to Shopify 2.0, as they did for Self-Portrait), and strategic eCommerce consulting. A hallmark of BAO’s work is creating immersive, on-brand shopping experiences – often involving custom interactive elements, motion, and editorial-style layouts that resonate with luxury shoppers.
Despite the design emphasis, they also deliver on performance and functionality (they talk about being “on-brand and commercially astute,” meaning sites need to look good and convert well). They’ve handled projects for luxury apparel, jewelry, and lifestyle brands – case studies include Self-Portrait (womenswear), Astrid & Miyu (jewelry), and sneaker brand P448.
Recommendation: If your brand identity is luxury, fashion-forward, or design-driven – and you want a Shopify Plus site that reflects that to perfection – By Association Only is your go-to agency. They’re perfect for premium brands that consider their website an extension of their art. For example, a haute couture fashion label or a luxury cosmetics brand launching on Shopify Plus would find BAO an ideal partner to capture their visual ethos online.
Overview: Swanky is a global agency with roots in the UK (Exeter) and offices in Australia and France. They’ve been in the Shopify game for a long time (partner since 2011) and were one of the first agencies in Europe to get Shopify Plus accreditation.
Swanky’s focus is on “design, build & grow” – meaning they not only create exceptional Shopify Plus stores but also offer a full suite of marketing and optimization services to scale your business. If you want a one-stop partner to launch an advanced store and then drive its growth across channels, Swanky fits the bill.
Services & Specialties: Swanky is truly full-service: store design & development, UX/UI, platform migrations, custom app development, CRO, SEO, PPC, email/SMS marketing – you name it. They emphasize data-driven strategy at every step.
Notable specialties include large-scale Shopify Plus migrations (they’ve moved enterprises from Magento, custom sites, WooCommerce etc., often under tight timelines, subscription eCommerce (leveraging apps like Recharge, as seen in their HelloFresh Japan project, and multi-store international setups.
Recommendation: If you’re a brand that needs an all-in-one Shopify Plus solution – a partner to build a complex store and act as your ongoing eCommerce growth team – Swanky is a great choice. They are especially suitable for mid-market to enterprise brands that may be migrating from another platform and want to hit the ground running on Shopify Plus with marketing campaigns, or any brand looking to deeply integrate things like subscriptions or multi-territory stores.
In short: If you want to “Swankify” your eCommerce with a team that will design, develop, and relentlessly optimize your Shopify Plus store across all channels – go to Swanky.
Overview: blubolt is a Bath-based eCommerce company with over 15 years of experience building online stores. They were known for their own platform “bluCommerce” back in the day, but now specialize in Shopify Plus (and Centra) solutions for clients. blubolt works with ambitious brands typically £5M+ revenue who want to stand out in design without sacrificing performance.
They position themselves as the agency that helps brands extract maximum value through superior conversion and brand experience. If you’re a brand ready to level up to Shopify Plus and need a seasoned team to ensure it’s done right (and runs optimally), blubolt is a solid pick.
Services & Specialties: blubolt provides Shopify Plus web design and development, often handling full replatforming projects. They emphasize conversion rate optimization and UX in their builds – basically, not just making it look good, but ensuring the site is engineered to convert visitors into customers.
Their services also include custom app development, integrations (they’re comfortable connecting Shopify with ERPs and other backend systems), and ongoing support. Given their history with bluCommerce, the team has a strong technical bent; they know how to build bespoke features and even work
What makes blubolt special is the combination of creative design, technical expertise, and conversion focus. They won’t just hand you a pretty site; they want that site to outperform your last one. Their mantra could be summed up as “beautiful and effective.” They also have a fairly sizable team and formal processes (being around so long), which can be comforting for larger projects.
Recommendation: If you’re an established mid-size brand (or larger) looking for a replatform to Shopify Plus with an emphasis on conversion uplift, blubolt should be on your shortlist.
Overview: Charle is an award-winning agency based in London that partners with ambitious brands globally. They tend to work with fashion, lifestyle, and luxury brands (among others) that want to “sell more online” and aren’t afraid to invest in top-notch design and strategy. Charle’s team is known for a creative flair in design and a data-driven approach to growth.
They often engage with clients long-term through ongoing optimization, A/B testing, and marketing support – making them more than just a one-off project vendor.
Services & Specialties: As a full-service Shopify Plus agency, Charle covers design, development, and optimisation. They can build you a beautiful storefront (they pride themselves on design excellence), then continuously improve it with conversion rate optimization, SEO, email marketing, and even international expansion strategy.
Recommendation: If you’re a fashion or lifestyle brand that cares about high-end design and ongoing growth optimization, Charle Agency is a fantastic choice. For example, an established brand looking to redesign on Shopify Plus and then continuously improve conversion rates would thrive with Charle’s hands-on, iterative approach.
In short: If you’re an ambitious brand craving creative design paired with data-driven marketing to keep leveling up – go to Charle. They’ll not only launch you on Shopify Plus but also act as a long-term growth partner to maximize your store’s potential.
Overview: Eastside Co is one of the UK’s most experienced Shopify agencies, period. Established in 2012 in Birmingham (now with offices in London, New York, and more), Eastside Co was among the first 3 UK agencies to be accredited as a Shopify Plus partner.
They’ve helped hundreds of brands (500+ Shopify sites launched) and are trusted by some huge clients – think Volkswagen, Unilever, Chelsea FC and other iconic brands. With a team of 80+ specialists, Eastside Co offers a powerhouse of design, development, and marketing under one roof. If you’re looking for a big, established agency to handle a complex project and support multi-faceted eCommerce needs, Eastside Co is a prime candidate.
Services & Specialties: Eastside Co is a full-service digital agency for eCommerce. Their services span Shopify web design, custom development, migration, ongoing support, marketing (SEO, PPC, social media, email), and even Shopify app development.
Essentially, they can take on any challenge: building a custom theme, developing a private app to extend Shopify, migrating an enterprise site from, say, Salesforce Commerce Cloud, or running an international multi-store campaign. They also offer discovery audits and consulting – leveraging their decade of experience to steer your strategy. Notably, Eastside Co has built their own Shopify apps and has a suite of proprietary solutions, which is a plus if you need something extra on your store. And when it comes to Shopify Plus, they’re masters of it – having over 70+ Plus builds for major brands.
Recommendation: If you’re a high-growth or enterprise-level brand that wants a battle-tested agency with a comprehensive skillset, Eastside Co is a top-tier choice. For example, a global consumer brand launching D2C in multiple countries could use Eastside as a one-stop partner to build the stores, integrate backend systems, and run marketing campaigns in each region.
In short: If you want the confidence of working with an agency that has “been there, done that” at the highest levels of Shopify (500+ times, in fact) – go to Eastside Co. They have the team and experience to execute big eCommerce visions and keep improving them post-launch.
Overview: Propeller is a full-service digital agency with a strong specialization in Shopify, boasting offices in London and New York. They are one of the go-to choices for brands seeking a Shopify Plus agency that can deliver on both style and substance. Propeller works with a range of industries (including fashion, beauty, food & beverage, and even hospitality/restaurant D2C ventures), typically at the mid-market and enterprise level.
They’re known for creating visually striking websites and leveraging the latest Shopify features and integrations to power them.
Services & Specialties: Propeller’s Shopify team handles Shopify Plus store builds, theme customizations, custom theme development, replatforming/migrations, and ongoing site maintenance. They also provide strategy and consulting, including business strategy guidance and international expansion (as noted in the Shopify Partner directory). On the tech side, Propeller shines in understanding the enterprise D2C ecosystem – meaning they’re adept at integrating Shopify with CRMs, ERP systems, and selecting the right apps for complex needs.
They list capabilities like wholesale/B2B support and advanced app customizations, which signals they can build solutions for companies that sell across multiple channels or need unique functionalities.
What makes Propeller special is the balance they strike between creative agency and technical Shopify expert. Many agencies are one or the other; Propeller seems to do both.
They can work with your brand’s creative team to craft a unique digital experience, and at the same time, their developers ensure that experience is powered by a robust, scalable Shopify setup integrated with your business systems. This holistic capability is why Propeller often appeals to premium brands that need more than a template – they need a tailored, integrated solution.
Recommendation: If your brand needs an agency that can marry high-end design with enterprise-grade implementation, Propeller is a strong contender. They’re perfect for companies that have a creative vision for their website and also complex requirements under the hood.
Overview: Cake Agency is a Birmingham-based full-service eCommerce company that takes a very holistic approach to helping brands grow online. Fun fact: Cake was “founded by retailers,” meaning the founders have been in your shoes, running online retail, before – and it shows in how they operate.
Cake Agency understands the day-to-day challenges of eCommerce and positions itself as an outsourced eComm department for your business. They love to form long-term partnerships, acting as a true extension of your team. If you’re looking for a down-to-earth, strategic partner to guide your online store’s growth end-to-end, Cake Agency is a sweet choice.
Services & Specialties: Cake offers everything from Shopify design/development to digital marketing and ongoing strategy consulting. On the development side, they do store builds (both quick-launch themed sites and fully bespoke solutions – they’ve built 50+ stores in the last few years, app integrations, and custom apps/features as needed. They pay special attention to site performance, SEO, and content (product descriptions etc.) as part of their builds), ensuring sites are optimized out of the gate.
Uniquely, Cake doesn’t stop at the website – they provide marketing strategy, paid media management, branding, and even host Shopify meetup events and community initiatives. This speaks to their commitment to ongoing collaboration and staying at the forefront of eCommerce trends.
Recommendation: If you want an **agency that will deeply understand your eCommerce business and work with you on every facet of it – tech, strategy, marketing, UX – as a long-term partner, Cake Agency is the one. They’re especially great for small-to-mid sized brands on the rise who could use expert guidance in multiple areas.
For example, a niche fashion label looking to improve their online store, drive more traffic, and streamline operations could essentially plug Cake in as their fractional eComm team. In short: If you’re looking for a 360° Shopify partner that “gets” retail and will stick with you through every challenge (from a tricky migration to daily marketing tweaks) – go to Cake Agency. They’ll have your back and help your online business grow from all angles.
Choosing the right Shopify agency in the UK can be game-changing for your eCommerce brand. Each of the top 11 agencies above brings something unique to the table, but all share a common trait: they forge long-term partnerships to continuously elevate your Shopify store’s performance.
Whether you need a cutting-edge Shopify Plus migration, a jaw-dropping design for a luxury brand, or an all-in-one team to handle development and marketing, there’s an agency on this list that fits the bill.
To recap, I’ve ranked Fourmeta as #1 because of their exceptional prowess in Shopify migrations, headless commerce solutions, and growth-focused retainers, especially for fashion, beauty, and healthcare brands. They’re my top recommendation for brands ready to scale and innovate on Shopify.
But the “best” agency ultimately depends on your specific needs and stage of growth. The good news? With any of these agencies, you’ll be engaging seasoned Shopify experts who can not only build a beautiful store, but also become a trusted long-term partner in your eCommerce success.
Now, it’s over to you: evaluate where your brand is and where you want to go, and reach out to the agency that aligns with that vision. If you’re still unsure, why not start a conversation with Fourmeta? As you’ve seen, they have a broad skill set that covers most needs, and they might just be the collaborative partner to turn your Shopify dreams into reality. Here’s to your eCommerce growth – and to finding that perfect Shopify agency match!