We helped the brand achieve success: the case of an online men's clothing store in Italy

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Works

About

Insights

Challenge

Dan John, founded in Rome, 1855. The celebrated Italian fashion brand, renowned for their distinctive style and contemporary collections, desperately needed a fresh eCommerce site fit for the 21st century. A site that represented the brand's long heritage in the industry yet with a crisp contemporary edge....much like a fine Italian suit.

Industry

Fashion

Retail

Lifestyle

Services

CRO

UX Design

Headless eCommerce

Retainer

What We Did?

Working with the Dan John team, we needed to fuse the latest headless technology with their 170 years of tradition, providing their online clientele with the same impeccable in-store service experience.

Enhanced Navigation

We created a user-centric navigation system that allows customers to effortlessly explore Dan John's extensive range of products. Our design ensures that shoppers can easily find what they're looking for, whether it's a classic Italian suit or a modern accessory. We organised products into clearly defined categories, making it simple for visitors to browse through the collection.

Headless Development

The Dan John team wanted a website that not only looked stunning but also performed flawlessly. With headless development, we were able to achieve just that. We separated the design and user interface from the backend, enabling faster load times, smoother navigation, and enhanced functionality. Headless architecture ensures that the website is ready for omnichannel retailing. Customers can shop from any device, whether it's a desktop, smartphone, or tablet.

Online Look Builder

Imagine a virtual dressing room where you can mix and match different pieces of clothing, experiment with styles, and curate your perfect outfit without physically trying anything on. Dan John wanted to bridge the gap between the physical store experience and online shopping, and the Online Look Builder was the answer. It's a win-win: customers get to explore different styles, and Dan John benefits from extended website visits.

The Mix & Match Experience

Go to live version

Dan John Website by Fourmeta – Award-Winning Excellence

We are happy to share that Fourmeta's innovative work on the Dan John men's lifestyle website has been honored with a prestigious industry award!

Our team at Fourmeta takes pride in creating digital experiences that not only captivate but also deliver results, and this recognition reflects our commitment to excellence.

Winner of

Best New Website Launch

The judges said

The men's lifestyle website Dan John offers a slick checkout experience with clear product and basket pages, supported by impressive visual execution and strong performance metrics.

A well-thought-out design, providing a seamless experience on both mobile and desktop.

Development approach

Shopify Headless +
Strapi Headless CMS =

Custom Product listing page with filters for Suits category implemented

001

Multi-language with Strapi and Custom dynamic Front page implemented

002

Blazing fast loading speeds without page reload where possible

003

Loyalty Program by LoyaltyLion integrated into customer’s profile

004

Mobile UX optimised for seamless customer journey and CR

005

Mix & Match look builder based with a dynamic preview and shopping cart integrated

006

The Results

Much like a fine suit, a great website is a work of art; it tells a story about who you are and what you stand for. It's been a proud moment for us to bring an iconic Italian fashion house into the 21st century, reshaping Dan John’s online presence and appealing to a completely new, discerning demographic leading to a major uptick in online sales.

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Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Dan John

Achievements that we’re proud of