Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Manage Consent Preferences by Category

Essential

Always Active

These items are required to enable basic website functionality.

Marketing

Essential

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

Essential

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.

Analytics

Essential

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm my preferences and close

Works

About

Insights

OPRO

Leading Sports Protection

Shopify Plus

Opro, honoured with the Queen’s Award for Innovation in 2007 and 2019, supports over ten million athletes around the world with a range of patented custom-fit and self-fit mouthguards.

Open Website

Achievements that we’re proud of

+24%

Conversion rate

-17%

Rate of return

-27%

Basket abandonment rate

Challenge

When tackling the OPRO project, we encountered a fascinating challenge: merging three separate websites into a single eCommerce store. Each website catered to different types of customers and offered a range of products. Our goal was to create a user-friendly design that would allow every segment of OPRO's audience to easily navigate the site and find the products that best suited their needs.

Industry

Sport Accessories

Lifestyle

Services

UX Research

UX/UI Design

UX Research

User Personas

To ensure we fully grasped the needs and preferences of OPRO's diverse audience, we delved deep into the project by creating detailed user personas.

Сard sort

Cart sort system helped us categorise and prioritise their products, providing clarity on their hierarchy and relationships.

CJM

We crafted a comprehensive customer journey map to visualise and understand the various touchpoints and interactions that users have with OPRO's website.

UX/UI Design

Once the UX research phase was completed, we seamlessly transitioned into the design phase, leveraging the insights gathered to craft an innovative and user-centric design for OPRO.

Home page

To ensure everyone could easily find what they were looking for, we created eye-catching banners with clear buttons for different sports and age groups. This way, visitors could quickly go to the section that matched their interests as soon as they landed on the website.

Catalog

For the catalog, we implemented a category system based on sport (the most common method for the audience) and material. This approach aligns with our audience's preference for shopping by purpose, as revealed by our UX research, and aims to simplify their shopping experience. Also, we designed additional filters on category pages to cater to the specific needs of smaller segments, such as guards suitable for braces, ensuring that all customers could easily find products tailored to their unique requirements.

PDP

Understanding the complexity of sports gear, we prioritised simplicity on product pages. We added a reviews section for easy decision-making and included FAQs and delivery details right on the page, so customers could find all the info they needed without leaving the PDP.

Customiser

Compare flow

How often do you find yourself saving links to similar products on your browser to compare and make the best decision? Now, picture being able to do this directly on the website.

That's exactly what we did for Opro. By enabling people to compare different products and their features without leaving the site or saving multiple links, we streamlined the decision-making process for customers. Plus, for Opro, it meant keeping visitors engaged on the website while they ponder their choices.

Landing pages

Main landing page

for School-clubs

for oprotec

for boxing

for rugby

for kids sports

Main landing page

for School-clubs

for oprotec

for boxing

for rugby

for kids sports

Open Website

Product finder

Imagine having the best sales assistant who listens carefully to your needs and helps you find the perfect product offline. That's precisely what we developed for Opro, the ultimate assistant for finding the ideal mouthguard directly on the website.

Did you know that 7 out of 10 people leave online stores without making a purchase? The main reason is often indecision – they're unsure if a product meets their needs or if it's worth the cost. When we merged Opro's three separate websites into one, their product offerings tripled. To tackle this challenge and ensure every customer could find their ideal product, we created more engaging navigation options. We designed a flow with questions tailored to customers' age, sport, and more, connecting them to relevant products. Now, every customer can receive personalised recommendations from Opro.

Go to live version

The Results

Our website overhaul for Opro brought about impressive changes. Users engaged more and found it easier to make purchases, thanks to simpler navigation and personalised recommendations. Customer satisfaction soared as visitors enjoyed a smoother shopping journey. With these enhancements, Opro saw a boost in revenue, securing its place in the sports equipment market.

Looking for a Shopify designer? Let's talk.

Happy customers, our biggest award!

As expected from the team, the project was completed on time and we launched the website earlier than expected. Our main goal was to improve the user interface and features of our web portal. The brand personality, look and feel of the brand were well expressed through various web portal strategies and applications, marketing ad campaigns and SEO content, resulting in a 270% increase in website traffic and a 2% increase in conversation rate.

Vincent Moine

Director, Beauty Company

What struck us most about Fourmeta was their unwavering commitment to meeting challenging deadlines and seamlessly aligning with our brand identity guidelines. They demonstrated a unique combination of creativity and technical expertise, which translated into exceptional web development and design solutions. Their dedication to innovative projects, like the Smarthost Interactive Map Platform, highlights their forward-thinking approach.

Aza Rahmanov

CEO & Co-Founder, Smarthost

What impresses us most about Fourmeta is their innovative approach to technology. They were among the pioneers in using Shopify's Hydrogen, aligning with our goal of delivering a unique and cutting-edge digital experience. The workflow between our teams was highly effective. Fourmeta Agency understood our vision and executed it flawlessly. They were receptive to our ideas and ensured they were brought to life on the website. The delivery is usually on time, and if it is not, there is always great communication about it.

Oscar Modigliani

Marketing Director, Dan John

Your application has been successfully submitted!

Expect to hear from us within
the next 12 hours.

Any questions? Get in touch with us:

Message us

Book a call

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

OPRO

Achievements that we’re proud of

UX Research / Miro Board

UX Research

User Personas

Сard sort

CJM

UX/UI Design

Home page

Catalog

PDP

Customiser

Compare flow

Landing pages

Goodbye to indecision

The Results

Happy customers, our biggest award!

Have a similar project in mind?

Your application has been successfully submitted!

Just a few of our favourite projects…

Dan John

Crep Protect

Josh Wood Colour

Heiress

Functional Patterns

OPRO

Shadyveu

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Shopify services

eCommerce services

Other services

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

OPRO

Achievements that we’re proud of

UX Research / Miro Board

UX Research

User Personas

Сard sort

CJM

UX/UI Design

Home page

Catalog

PDP

Customiser

Compare flow

Landing pages

Goodbye to indecision

The Results

Happy customers, our biggest award!

Have a similar project in mind?

Your application has been successfully submitted!

Just a few of our favourite projects…

Dan John

Crep Protect

Josh Wood Colour

Heiress

Functional Patterns

OPRO

Shadyveu