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About

Insights

Heiress

Headless Build

Shopify Plus

Heiress is a beacon of s-I-o-w fashion, renowned for its commitment to quality and fit. Designed by a team of professionals, Heiress celebrates the female form, creating timeless pieces that empower women.

Achievements that we’re proud of

+28%

Conversion rate

+132%

Order amount

+26%

Average order value

Challenge

Heiress Beverly Hills faced a critical challenge with its online presence. Despite offering high-quality products, the existing website failed to convey the brand's luxury image effectively. The client wanted the website to embody the vibe and fashion sense of the Beverly Hills girl. This meant capturing the elegance, glamour, and chicness associated with the Beverly Hills lifestyle.

Industry

Fashion

Retail

Lifestyle

Services

Shopify Development

Headless

UX/UI Design

What We Did?

We proposed to build the website using Shopify Headless, a framework that offers unparalleled flexibility and customisation options.

Shopify Hydrogen

Hydrogen emerged as the perfect choice for the Heiress Beverly Hills due to its blend of advanced features, customisation options, and robust scalability. With its content management system and seamless integration capabilities, Hydrogen 2.0 provided the ideal foundation for crafting a sophisticated and high-performing eCommerce platform tailored to the client's unique needs.

Product Pages

Product pages received a visual upgrade with automatic photo scrolling, so customers can explore each product from multiple angles. To boost upselling and increase AOV, we implemented a recommendation system on product pages. By suggesting similar products that complement the customer's selection, we fostered discovery and encouraged additional purchases.

UGC Content

To address customer concerns on social proof, we integrated Instashop with user-generated content (UGC), by connecting Instagram feed to the website. Now, women can explore completed outfits, not just product photos, empowering them to envision themselves in the designs and have a taste of Heiress Beverly Hills lifestyle.

UGC Content Integration

The Results

The implementation of Instashop with UGC, integration of the Beverly Hills girl aesthetic, and adoption of a headless solution resulted in remarkable results. Customers engaged more with real-life product examples, reinforcing the brand's identity and increasing sales. The website became synonymous with sophistication and luxury, driving higher conversion rates and average order values. Overall, these strategies positioned Heiress Beverly Hills for continued success in the competitive eCommerce landscape.

Happy customers, our biggest award!

As expected from the team, the project was completed on time and we launched the website earlier than expected. Our main goal was to improve the user interface and features of our web portal. The brand personality, look and feel of the brand were well expressed through various web portal strategies and applications, marketing ad campaigns and SEO content, resulting in a 270% increase in website traffic and a 2% increase in conversation rate.

Vincent Moine

Director, Beauty Company

What struck us most about Fourmeta was their unwavering commitment to meeting challenging deadlines and seamlessly aligning with our brand identity guidelines. They demonstrated a unique combination of creativity and technical expertise, which translated into exceptional web development and design solutions. Their dedication to innovative projects, like the Smarthost Interactive Map Platform, highlights their forward-thinking approach.

Aza Rahmanov

CEO & Co-Founder, Smarthost

What impresses us most about Fourmeta is their innovative approach to technology. They were among the pioneers in using Shopify's Hydrogen, aligning with our goal of delivering a unique and cutting-edge digital experience. The workflow between our teams was highly effective. Fourmeta Agency understood our vision and executed it flawlessly. They were receptive to our ideas and ensured they were brought to life on the website. The delivery is usually on time, and if it is not, there is always great communication about it.

Oscar Modigliani

Marketing Director, Dan John

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Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Heiress

Achievements that we’re proud of