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UltraLight

Smooth Sailing: Ultralight’s Move to Shopify

Shopify

Ultralight is go-to online destination for all things lighting, offering an impressive range of modern solutions to brighten up any space. From sleek interior fixtures to stunning outdoor lights, their collection combines style and affordability effortlessly.

Challenge

The existing WordPress setup was a complex web of configurations and product structures that posed significant challenges for a smooth transition. Our team had to navigate intricate product filtering systems while ensuring that every piece of data—from products to customer information—was meticulously transferred.

Industry

Tech

Retail

Lifestyle

Services

Shopify Hydrogen

Migration

Development

What We Did?

We needed a proper migration plan to ensure a seamless transition for Ultralight web store.

UX Audit + Technical Audit = Migration Plan

To tackle the challenges head-on, we started with a UX Audit to pinpoint areas for improvement and enhance the overall user experience. Next, we conducted a Technical Audit to dive deep into the intricacies of Ultralight's current backend setup. This comprehensive analysis laid the groundwork for our Migration Plan, ensuring a smooth transition that addressed all complexities and set Ultralight up for success on Shopify.

Website Redesign

The design for Ultralight included complex product detail pages (PDPs) packed with extensive product information, videos, and precise dimensions. Creating such a rich user experience isn’t something you can build out of the box with Shopify. To achieve this, we developed a more intricate solution that allowed us to customise the design and functionality.

Shopify Hydrogen

We opted for a headless approach to tackle Ultralight’s complex setup, providing the flexibility needed to manage intricate product structures and filtering systems efficiently. By using React Hydrogen, we were able to separate the front-end from the back-end, ensuring faster performance and a more customised user experience. This approach also allowed for seamless integration with Ultralight’s offline sales system, creating a harmonious flow between their online and offline operations.

The Results

By moving to Shopify, we significantly boosted site performance and created a more responsive user experience. Customers can now easily explore the complex product detail pages, finding all the info, videos, and dimensions they need without any hassle. Plus, the seamless integration with their offline sales system means everything runs smoothly across the board. In the end, Ultralight is now set up with a modern eCommerce platform that not only meets their needs today but also paves the way for exciting growth in the future.

Happy customers, our biggest award!

As expected from the team, the project was completed on time and we launched the website earlier than expected. Our main goal was to improve the user interface and features of our web portal. The brand personality, look and feel of the brand were well expressed through various web portal strategies and applications, marketing ad campaigns and SEO content, resulting in a 270% increase in website traffic and a 2% increase in conversation rate.

Vincent Moine

Director, Beauty Company

What struck us most about Fourmeta was their unwavering commitment to meeting challenging deadlines and seamlessly aligning with our brand identity guidelines. They demonstrated a unique combination of creativity and technical expertise, which translated into exceptional web development and design solutions. Their dedication to innovative projects, like the Smarthost Interactive Map Platform, highlights their forward-thinking approach.

Aza Rahmanov

CEO & Co-Founder, Smarthost

What impresses us most about Fourmeta is their innovative approach to technology. They were among the pioneers in using Shopify's Hydrogen, aligning with our goal of delivering a unique and cutting-edge digital experience. The workflow between our teams was highly effective. Fourmeta Agency understood our vision and executed it flawlessly. They were receptive to our ideas and ensured they were brought to life on the website. The delivery is usually on time, and if it is not, there is always great communication about it.

Oscar Modigliani

Marketing Director, Dan John

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Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

UltraLight

What We Did?

UX Audit + Technical Audit = Migration Plan

Website Redesign

Shopify Hydrogen

OTP Login

The Results

Happy customers, our biggest award!

Have a similar project in mind?

Your application has been successfully submitted!

Just a few of our favourite projects…

Dan John

Crep Protect

Josh Wood Colour

Heiress

Functional Patterns

OPRO

Shadyveu

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

Shopify services

eCommerce services

Other services

Looking for an award winning Shopify Plus agency?

Turbocharge your conversions in just 60 minutes!

With a wide portfolio of clients, we're the go-to agency for all things digital.

UltraLight

What We Did?

UX Audit + Technical Audit = Migration Plan

Website Redesign

Shopify Hydrogen

OTP Login

The Results

Happy customers, our biggest award!

Have a similar project in mind?

Your application has been successfully submitted!

Just a few of our favourite projects…

Dan John

Crep Protect

Josh Wood Colour

Heiress

Functional Patterns

OPRO

Shadyveu